ITV grabs Northern Rock for Newcastle Uefa matches

Northern Rock has been signed up to sponsor the ITV2 coverage of Newcastle United’s remaining games in the Uefa Cup games.

Starting with the Toon’s first home match of the group stage against Dinamo Tbilisi on 4 November, the deal with feature branded trailers on ITV2 and ITV3 and specially created idents for the match programme, hosted by Matt Smith.

The deal was negotiated by Alison Wright at Mediavest Manchester with Elaine Roberts and Stewart Hunt at ITV Sales.

David Henderson, director of advertising at Northern Rock, said: “This is a logical extension of the company’s involvement in sport and in particular as Newcastle United’s partner, I am sure everyone will have a laugh at our Romeo the Frog title credits.”

The deal follows ITV’s recent decision to snap up the rights to Newcastle United’s Uefa Cup games.

On match days, ITV2 has been re-branded to ITV Toon, with the broadcaster’s traditional blue and yellow idents changed to mirror Newcastle United’s black and white home strip.

Hunt added: “This sponsorship deal is a fantastic association with ITV2’s sporting output. UEFA Cup football is a must for any football fan and this is a fantastic and targeted advertising opportunity for Northern Rock.”

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share
Absolute's Anthony Abbott becomes digital product director at Bauer Media

Absolute's Anthony Abbott becomes digital product director at Bauer Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.

Share

Get news by email