ITV grabs Northern Rock for Newcastle Uefa matches

Northern Rock has been signed up to sponsor the ITV2 coverage of Newcastle United’s remaining games in the Uefa Cup games.

Starting with the Toon’s first home match of the group stage against Dinamo Tbilisi on 4 November, the deal with feature branded trailers on ITV2 and ITV3 and specially created idents for the match programme, hosted by Matt Smith.

The deal was negotiated by Alison Wright at Mediavest Manchester with Elaine Roberts and Stewart Hunt at ITV Sales.

David Henderson, director of advertising at Northern Rock, said: “This is a logical extension of the company’s involvement in sport and in particular as Newcastle United’s partner, I am sure everyone will have a laugh at our Romeo the Frog title credits.”

The deal follows ITV’s recent decision to snap up the rights to Newcastle United’s Uefa Cup games.

On match days, ITV2 has been re-branded to ITV Toon, with the broadcaster’s traditional blue and yellow idents changed to mirror Newcastle United’s black and white home strip.

Hunt added: “This sponsorship deal is a fantastic association with ITV2’s sporting output. UEFA Cup football is a must for any football fan and this is a fantastic and targeted advertising opportunity for Northern Rock.”

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Top 10 regional press ads
Share
Trading Places: this week's people moves

Trading Places: this week's people moves

WPP appoints Roberto Quarta as chairman, Denise Turner becomes director of insight at Newsworks, and Simon Rees steps down as chief executive of Digital Cinema Media, in this week's round-up of people moves in advertising, marketing and media.

Share
Newsworks appoints Denise Turner as director of insight

Newsworks appoints Denise Turner as director of insight

Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.

Share

Get news by email