As well as responsibility for the commercial management of FT.com, Pocklington, who started the new role last week, is charged with overseeing the Financial Times’s electronic and specialist content syndication agreements and partnerships.
He also joins the management board, in a move that reflects the growing importance of online publishing.
Pocklington will work closely with Tracy Corrigan, editor of FT.com, and will report to Olivier Fleurot, chief executive of the Financial Times Group. He joined the Financial Times in September 2003 as commercial director of FT.com after a role as director of strategy at Pearson.
Olivier Fleurot, chief executive, says: "The online world is moving very quickly and it is important for us to have a dedicated online champion on the management board. We look forward to working closely with Nigel to build on the success of FT.com"
FT.com was launched in 1996 and has 3.6m unique monthly users and 76,000 subscribers.