Daily TV Marketplace - Monday night spells trouble for BBC One

Hard Spell, BBC One’s widely trailed quiz show to find the best young speller in the country, proved no match for the wisdom of Emmerdale, as 9.5 million viewers tuned into the rural soap last night.

The Eamonn Holmes-fronted show managed to drag in 4.3 million viewers in the tough 7pm slot.

It was the start of a strong night for ITV1, with Coronation Street (7.30pm) pulling in well over half the total share of audience straight afterwards.

BBC One’s MI5 drama, Spooks, at 9pm, struggled to keep up, losing nearly half a million viewers from the previous week while ITV’s I’m a Celebrity…Get Me Out of Here cashed in with nearly double the share watching the result of the first viewers vote.

On BBC Two, the last semi-final of veteran quiz show, Mastermind, engaged the brains of 10.8% of the total television audience at 8pm.

Meanwhile, BBC Two’s animated comedy, Monkey Dust, failed to amuse with a 4.6% share of the audience tuning in to the last in the second series.

However, Channel 4’s stab at animated entertainment, The Simpsons, pulled in the crowds for the Channel 4 at 6pm, with a 14.1% of share of the audience, a healthy 2.8 million viewers but a drop of over 1% from the previous week.

A new series profiling the contenders of the Turner Prize 2004 (7.55pm) failed to inspire Channel 4 audiences attracting under a million viewers.

Later, Five’s raunchy collection of The Sexiest Ads In The World (10.45pm) attracted a share of 10.3% - its largest of the evening – but only 1.1 million viewers.

By Kunal Dutta

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