The former Sunday Times editor turned TV pundit, who now runs the Barclay brothers’ The Scotsman, The Business and The Spectator titles, will take the podium when the conference returns to St Andrews Bay in Scotland from 20 to 22 April next year.
The event, in its second year, is organised by Media Week and provides a forum for advertisers, agencies and media owners.
A new departure for the event is The Battle of the Mediums –Live! Representatives from TV, radio, online, direct mail, outdoor, newspapers, cinema and magazines will do battle to persuade the audience of the superiority of their medium, with half of them knocked out in each round until a champion emerges.
Among those doing battle will be ITV Sales managing director Graham Duff, Trinity Mirror nationals MD Ellis Watson, Clear Channel chief executive Stevie Spring and Radio Advertising Bureau CEO Douglas McArthur.
And the key debates include an examination of relationships between advertisers, auditors and agencies, the development of advertiser-funded programming, and a look at how the city views media spend. Confirmed speakers include Numis Securities analyst Lorna Tilbian and Julian Spooner, chief executive of Media Audits.
Confirmed sponsors already on board with the event include Chrysalis, Emap, Leaflet Co, MediaForce, the PPA, SMG, Yahoo!, IPC, Reader’s Digest and Newsquest.
Media Week editor Tim Burrowes said: “Last year’s event proved to be the forum the industry has long needed to discuss media and advertising issues.
This year’s event is fast becoming one that’s going to be essential to attend.”
Further details are available at www.media-360.co.uk