Opus signs deal with Comfort for Classic FM sponsorship

Opus signs deal with Comfort for Classic FM sponsorship

Opus radio sales has signed a six-figure deal with fabric conditioner brand Comfort Vaporesse to run sponsorship slots throughout Sunday programming on Classic FM.

The year-long deal starts on the station at the beginning of July and will include 40 slots to run in key strategic slots during the day to the station's 6.9 million listeners. 

Using the strapline "Comfort Vaporesse makes ironing a dream", the promotion will seek to position Sundays as the ideal day to do the weekly ironing.

The on-air sponsorship is set to run in conjunction with an online campaign on the Classic FM website, where Classic FM listeners can win an "Ironing Angel" who will do their ironing for them every week for a year.

Fatim Kesvani, brand executive, Comfort, said: "We know people daydream when they iron and relax to Classic FM, so it seemed the perfect area to explore.

"The fit here was obvious as people use Vaporesse ironing water, listen to the radio and day dream, all of which are designed to make ironing more enjoyable."

The Comfort deal was brokered by Opus Sponsorship and Promotions in partnership with Initiative Media and Cow PR.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email