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The May issue of Empire will boast four different holographic covers to promote the forthcoming blockbuster The Matrix Reloaded. The Emap title is to increase it print run to its highest ever in anticipation of increased demand.

 

Radio Times has appointed David Still as its brand communications manager. He joins BBC Worldwide from Carlsberg-Tetley, where he was senior brand manager.

 

Nintendo is sponsoring issue five of Paragon title GamesTM, which came out this week. The deal is part of Nintendo's push to promote GameCube title The Legend of Zelda.

 

BBC Wildlife magazine has signed a seven-month sponsorship deal with Visit Scotland, commencing in its May issue. 

 

Associated Newspapers has appointed Flytxt as its wireless partner and launched a news update service that Metro, Evening Standard, Daily Mail and The Mail on Sunday readers can subscribe to. This is the first time that Associated Newspapers has rolled out a wireless service across more than one of its titles and the service is reverse-billed to subscribers at 25p per message.

 

The Party Magazine launches next month, backed by advertising from Bombay Sapphire, House of Fraser, Moët & Chandon and Nicole Farhi, among others. Published by Bury House Media, the monthly title will be priced at £2.99.

 

London Furniture Company launched its first major advertising campaign this week following the opening of its flagship store in Sloane Square. The company has taken over Sloane Square tube and is on all available print posters and escalator panels within the station - a total of 90 - for the next month. The underground campaign is supported by press and radio activity.

 

Independent News & Media has played down reports it is close to finalising its planned sale of Irish cable TV company Chorus. Meanwhile, IN&M's sell-off of its 27 local newspapers in London to Newsquest has come under scrutiny. Trade & Industry Secretary Patricia Hewitt, is asking third-parties to submit comment on the proposed transfer of titles by May 8.

 

Carat has secured a six-week deal with digital TV company National Geographic, which will see sports equipment manufacturer Adidas sponsor its Science of Sport series. The pan-European campaign for the documentaries will feature outdoor advertising alongside break bumpers and support for the programme's website.

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