Metro expands in Hungary

Metro International has today expanded its coverage of Hungary by extending its national edition to cover five more cities, bringing the total to 24.

The print run for the two editions in Hungary will now reach 380,000 copies per day – a figure bosses at Metro have claimed will give the titles a readership of around 800,000 people.

The Hungarian operation recently became a wholly-owned subsidiary of Metro International, with operating profits up 10% year-on-year and sales up 9% year-on-year.

Pelle Törnberg, president and chief executive, said: “This latest expansion of Metro Hungary allows us to consolidate our position as Hungary's leading newspaper.

“Our expanded national presence follows consultation with leading advertisers and will further improve our service.”

By Kevin May

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