Cunning wins Bizarre account

Ambient media company Cunning has been appointed by Dennis Publishing to raise the profile and attract new readers to its off-the-wall and often gruesome magazine Bizarre.

The agency beat off competition from four other undisclosed agencies for the business, which has a brief to bring in new 18 to 24 year old male and female readers.

Cunning have been appointed in time to formulate a major branding campaign for the magazine in the run up to its centenary edition.

Bizarre publisher Will Watt said: “Cunning Communications pitch was far ahead of anyone else in terms of imagination and understanding of what Bizarre needed.”

The magazine will use a web game and viral campaign devised by Cunning to drive readers to the title’s website.

Anna Carloss, managing director of Cunning, said: “Bizarre's challenge is to target a more mainstream audience without losing the "underground" credibility of the magazine.  The programme Cunning proposed definitely meets this challenge”

By Kevin May

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