Sky to launch credit card

BSkyB and Barclaycard have joined forces to produce Skycard, a new branded credit card to be available later in 2005.

The card – a first for BSkyB – will enable subscribers to the company’s television services to purchase goods and pay-per-view services on Sky’s interactive television, alongside using it as a traditional credit card.

Jon Florsheim, BSkyB’s managing director, sales, marketing and interactive, said: “SkyCard will build on the value delivered to customers, enabling them to save money through the loyalty scheme and to get more out of their Sky digital subscription.”

Customers will be able to insert the SkyCard in their Sky box to manage their account and, soon after the launch, make purchases through the television using their remote control.

The card will offer customers the ability to gain points for every eligible purchases made with the SkyCard.

Cardholders will be able to use their points to buy pay per view programmes or make savings on the cost of their monthly Sky digital subscription.

“The SkyCard will offer consumers real value and innovation and we’re delighted to be bringing it to market with Sky,” said Gary Hoffman, Barclaycard’s chief executive.

In future the special slot that has been adapted into Sky boxes for the SkyCard will be able to incorporate other cards from a range of broadcasters, that may be planning to introduce their own points’ scheme.

After the launch of the credit card BSkyB hopes to increase the scope of the card by expanding on the functions in relation to the broadcaster’s raft of interactive channels.

By Ghislaine Manuel

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email