Nintendo targets girls in Starcom+ cross-media deal

Nintendo is targeting girls with the latest addition to its gaming product range through a crossmedia sponsorship deal created by Starcom+, the sponsorship division of Starcom.

The Nintendo GameBoy Advance Pink is positioning itself as the ultimate fashion accessory for the summer to an increasingly important target audience of young female gamers.

The campaign, which launched yesterday (Monday), includes sponsorship of fashion andmusic programme MTV Style with a competition to win a day behind the scenes at MTV Styleand a makeover worth £500.

Starcom+ has also arranged a similar competition on Nickelodeon to appeal to a younger audience, in-store promotion, press ads in teen magazines and online activity through Starcom Digital.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email