Sky One snaps up Nobok for Legends show

Nobok, the recently launched global sports company, is to sponsor Sky One’s World’s Greatest Sporting Legend, a major new programme for the channel hosted by Sir David Frost and Des Lynam.

The eight-week programme will seek to find greatest figure in the world of sport and will feature a debate between experts each week within a particular discipline.

The six-figure deal has been negotiated by media agency Universal McCann quickly after the launch of Nobok, a sports event hospitality company that counts the likes of Boris Becker, Ian Botham and Stirling Moss among its ambassadors.

Mark Wood, commercial director at Sky Media, said: “The World’s Greatest Sporting Legends is one of the most exciting original series on Sky One this year.

“The Nobok deal creates a perfect sponsorship match for what we hope will be one of the Summer's most talked about programmes.”

It is hoped that the sponsorship deal will thrust the Nobok brand into the consciousness of sports fans in what is becoming a lucrative and competitive market.

Phil Cresswell, head of Universal McCann programming, said: “The Sky One sponsorship is the perfect fully-integrated launch platform that will help Nobok establish itself in the UK sports marketplace.

“It allows us to build the brand in a credible way whilst driving viewers to the www.nobok.com website.”

By Kevin May

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share
Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

Share

Get news by email