Marketing Movers & Shakers

Heineken, Audiences Yorkshire, Adestra, ValueClick, 96.4BRMB, and Pitney Bowes

Heineken UK has appointed Iain Newell as marketing director. Newell joins Heineken from Interbrew, where he was marketing controller for Interbrew's beer portfolio in the UK.He replaces Leslie Meredith, who moved back to her native USA at the end of January.

Audiences Yorkshire, the region's marketing and audience development agency for arts and culture, has named media and entertainment lawyer Clive Lawrence (pictured)n as its new chairman. Lawrence was elected as chair of the Board of Trustees after two years as a non-executive director.

Adestra, the digital marketing solutions provider, has appointed Paul Crabtree as marketing director. Crabtree previously held the position of marketing manager at publishing house Informa. Crabtree will be responsible for expanding the Adestra client portfolio, Partnership marketing specialist Mediator has recruited Melanie Hughes as account director for the Wanadoo account. Hughes will be responsible for the strategic development of Wanadoo rewards and arrives from Meteorite Marketing where she was account director for Whitbread.

Digital marketing solutions provider ValueClick has appointed Nigel Frith as head of search for ValueClick Europe. Frith will be responsible for the European launch and development strategy for Search123, ValueClick's pay per click search marketing business. Frith joins from international search company InfoSpace, where he was responsible for the UK business development strategy of its search and directories business.

Birmingham's New 96.4 BRMB has appointed Corrie Watkins as its new marketing executive, reporting to the marketing & operations controller, Howard Bradley.

Stuart Bonthrone has been appointed managing director of Pitney Bowes in the UK and Ireland. Bonthrone has responsibility for the development and profitability of the Pitney Bowes' mailing solutions business throughout the territory.

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