Maiden extends Lend Lease contract and secures Virgin Trains deal

Maiden Outdoor has renewed its contract with Lend Lease for shopping mall advertising, in a deal worth £20m over 10 years.

The outdoor advertising company has also been named the preferred bidder for the Virgin Trains contract worth about £3m over three years.

Maiden beat JCDecaux to secure the Lend Lease deal, which includes four malls - Bluewater in Kent, Touchwood in the Midlands, Overgate in Scotland and a new centre under construction in Warrington in the North West, Golden Square.

Maiden managing director David Pugh said the deal was valid for 10 years, twice the length of the previous contract.

“Obviously we’re delighted to be given such a long contract, which reflects the working relationship we have established with Lend Lease,” Pugh said.

The company currently has about 160 six-sheet posters in the three existing malls and will add another 100 poster sites, mostly at Golden Square, over the next few years.

Meanwhile, Maiden has entered exclusive negotiations to retain the Virgin Trains account, which covers 16 stations including Birmingham International, Coventry, Preston and Stoke on Trent and includes 48-sheets, six-sheets and four-sheets.

In the past year Maiden has retained 89% of its train network business, losing 7% to rival Viacom Outdoor, with the remainder still in play.

By Caitlin Fitzsimmons

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email