Aegis launches global network

Aegis launches global network

Flynn: "We must make sure we have a consistent offering in Europe"

Aegis is to launch a new international network, Vizeum, and pool the global buying clout of both Vizeum and Carat under a single umbrella - Aegis Media.

Vizeum, expected to launch in quarter three this year, will unite Carat's second-string agencies across the globe, replacing the BBJ brand in the UK.

Doug Flynn, chief executive of Aegis Group, said: "We already have very strong national brands in most European markets, but we need to make sure we have a consistent offering."

The move will allow Aegis to retain its independence in a consolidating marketplace, while allowing it to compete against global advertising supergroups such as Interpublic, which pools the buying strength of its various media agency brands in a single global entity, Magna.

Flynn said Aegis Media would mirror Magna "conceptually" and allow Carat and Vizeum to compete more fully for clients seeking an international offering.

"From time to time, it has been difficult to compete for that kind of business," he said.

The proposition of the new network, Carat's "little brother", will be unveiled in the coming months, but Flynn said he expected current management structures to remain in place.

Eric Drancourt, chairman of Carat International, will become the chief executive officer of Vizeum, and Martyn Rattle, vice president of Carat International, its chief operating officer.

based in London, Vizeum will will roll out across Europe before launching globally.

Drancourt said: "We are beginning a process of consultation with clients who we will involve in the planning of the new network. Vizeum will create a new opportunity for advertisers to take advantage of independent media advice and implementation. Vizeum will draw competitive advantage from Aegis Media, which will allow us to use the superb processes, tools and significant media buying power of the group."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email