Maiden is extending its Transvision network of in-station digital screens from six sites, including Edinburgh (pictured), to 10 over the next few months. The outdoor media owner, which has invested more than £4m in Transvision, will switch on new screens in London's King's Cross station, Leeds and Birmingham, by February 2004. David Pugh, managing director of Maiden Outdoor, said: "The King's Cross screen will bring Maiden's London network up to six screens with all points of the compass covered. We're starting to achieve a book-ends effect, reaching people at the beginning and end of their journeys."
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Mobile adspend in the UK is expected to rise 90% this year to hit around £2.26 billion, placing it ahead of advertising being placed in print newspapers, according to a report.
The Financial Times has launched its FT Global Commercial Academy (GCA) today, a learning and development programme for staff ahead of its move into a single-edition, global print product in the second quarter of 2014.
Harrods will target a youth audience for the first time in its history with brand activity that will kick off with the headline sponsorship of this month's Vogue Festival.