Maiden is extending its Transvision network of in-station digital screens from six sites, including Edinburgh (pictured), to 10 over the next few months. The outdoor media owner, which has invested more than £4m in Transvision, will switch on new screens in London's King's Cross station, Leeds and Birmingham, by February 2004. David Pugh, managing director of Maiden Outdoor, said: "The King's Cross screen will bring Maiden's London network up to six screens with all points of the compass covered. We're starting to achieve a book-ends effect, reaching people at the beginning and end of their journeys."
- COMMS MANAGER - ELITE BRANDS - QUIRKY MEDIA AGENCY Ultimate Asset London
- PERFORMANCE MANAGER - Next stop Account Director! Ultimate Asset London
- New Business Executive Major Players London
- DIGITAL ACCOUNT DIRECTOR - TOP 5 MEDIA AGENCY - £60K Ultimate Asset London
- DIRECT RESPONSE BUSINESS DIRECTOR - BOUTIQUE AGENCY! Ultimate Asset London
Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?
Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.
Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.