Legendary boxing promoter Don King

Legendary boxing promoter Don King

Legendary boxing promoter Don King will be the face of the next campaign from the BBC for its coverage of the third round of the FA Cup.

King is featured in the trails, which will air on BBC television, radio and online from December 22 until May next year. The campaign was created by BBC Broadcast, and will use the trail "It Don't Need No Don" to stress the unique and dramatic nature of the FA Cup. A poster campaign will also run as part of the promotion.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share
Mediacom takes over first ad break in ITV's Good Morning Britain

Mediacom takes over first ad break in ITV's Good Morning Britain

Mediacom has struck a deal with ITV to fill the first ad break of the channel's new breakfast show, 'Good Morning Britain', with spots for its clients.

Share

Get news by email