Ofcom gets junk food role

Ofcom gets junk food role

The government is reported to have charged the new media super-regulator with a crackdown on junk food advertising.

Ofcom will re-examine regulations that permit advertisers to broadcast campaigns for supposed unhealthy food and drinks.

A House of Commons Select Committee recently took evidence from both advertising watchdogs and manufacturers of food and drinks, while culture, media and sport secretary of state and former health minister, Tessa Jowell, is known to have strong views on tackling the increasing problem of child obesity in the UK.

Ofcom finally comes into force at the end of this month, ending months of reorganisation with the existing five regulators.

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