Your snippets piece on Delicious (Food mag market heats up, November 14, page 5) said it was the first launch in the food sector for 14 years. This is incorrect.
Food and Travel magazine launched six years ago and is on sale in 44 countries, including the UK, where you will find it has listings in Sainsbury's, Tesco, Waitrose, WHSmith and all good news outlets.
Even my ego gets a bit of a bashing when you credit Seamus Geoghegan, Seven's managing director, as the launch publisher of BBC Good Food magazine. Seamus took over the reins from me three years after I launched it when Redwood was part of BBC Magazines.
I know smaller publishers are probably considered less newsworthy than our larger brethren, but we are the driving force of innovation, trends and, occasionally, damn fine magazines.
When you fail to take into account the various titles in the marketplace, it can be financially painful as well as unfair, since we are not given the same levels of exposure to the media community.
Why not carry out a full and fair comparison of all the titles? That's what readers do every time they walk up to the newsstand, irrespective of the size of company publishing it, or the budgets they may have to promote.
I do believe that Seven's launch, along with the BBC's forthcoming title, is excellent news for the marketplace, as it will grow the sector for both copy sales and advertising.
Currently, 54% of the top 100 food clients spend 95% of their budget on TV.
To put that into perspective, major companies such as P&G and Unilever, who recognise the value of our medium, spend between 10% and 20% of their budget in press.
Here's to a new and growing sector!
Gregor Rankin Publisher Fox Publishing