TEAM OF THE WEEK: Future Publishing (London)

TEAM OF THE WEEK: Future Publishing (London)

Arguing the toss about class, private education and mullets all over the West End

Future Publishing is Europe's fifth-largest magazine publisher, producing more than 60 magazines and special editions across three separate publishing divisions in the UK. Its London sales team of 22 is responsible for titles such as T3, Total Film and Future's latest launch - Bang.

The team is a diverse bunch - musical tastes range from Cradle of Filth, favoured by Tamara Green on the Metal Hammer team, passing through some trance, dance and ambient from Amar Patel, the team's coordinator and ending with Neil Diamond, the hero of Poorvi Smith on the Lifestyle team.

In September 2003, Jacquie Duckworth joined as advertising director and so began the team's transformation. Jacquie's philosophy is that of Best Practice, Best for Business and driving ad revenues, with a lot of fun.

Under the leadership of London's head of sales, Debbie Maclaren, T3achieved its biggest monthly revenue since its launch in 1996. Total Film has seen its 12th consecutive ABC increase and the introduction of its quiz machines across 6,000 pubs in the UK.

Online advertising manager (resident radio DJ and stylist), Mark Phillips has seen a strong stream of revenue generation from the top five online interactive agencies.

Future's entertainment portfolio is thriving more than ever, with Fiona Beech at the advertising helm as manager of the recently redesigned and Total Film. Likewise, Emma Bruggemann has her hands full with the management of Future's music portfolio - Metal Hammer, Classic Rock and Bang.

Next year will see further changes in the team's structure.

A new central sales division created by senior advertising manager David Dumville will produce bespoke non-ROP solutions that are becoming increasingly important for standout within the market.

The Lifestyle team, headed by senior advertising manager Smith, aims to increase this year's success across more categories and even more titles within Future's portfolio.

The team will be presenting the results of extensive lifestylebased research, highlighting the value of Future's titles as more than just core properties.

Michelle Blackwell is now heading up the recently restructured technology division as senior advertising manager, running T3, Hi-fi Choice and Digital Home. This move represents a tactical approach to Future's core clients across this hybrid of flagship titles.

While diverse in its nature of titles, the team works closely as a unit. The introduction of Dealer Fridays, lead by Jim Cohen and Tom Denning, ensures that, for a couple of hours every week, individual titles are put to one side and the sales floor works toward one overall revenue goal.

BY NIGHT

Wining, dining, singing and bling-blinging - Future London dabbles in all, and more, come the end of the working day.

The team's diversity means that while some will be down The Globe watching the football, others prefer a nice glass of vino at the Apollo and the hardened drinking folk, who like their beer sans frills, prefer the "does what it says on the tin" watering hole known as The Beehive.

The friendly culture across the floor is reflected by the low staff turnover and the fact that so many staff go out together both after work and during the weekends.

This said, arguments can be heard along Baker Street, usually centring around the topics of class and private education and, more importantly, hairstyles.

Escapades have included everything from pub quizzes and karaoke to dog racing, lap dancing and darts nights.

Acknowledging the age-old adage of the "happy bee being a busy bee", it's safe to say that Future London keeps itself, and its clients, engaged and occupied on a large scale.

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