TEAM OF THE WEEK: Nickelodeon

TEAM OF THE WEEK: Nickelodeon

...but when they've put the kids' TV to bed, they enjoy more adult pursuits


Now in its 10th year, Nickelodeon UK is a joint venture between BSkyB and MTV Networks and has been the number-one, dedicated kids' TV channel for the past six years.

Nickelodeon Networks consists of Nickelodeon, Nicktoons TV and Nick Jr. Overall responsibility for marketing lies with Paul Lindley, the deputy managing director and commercial and communications director.

"The channel positions itself as a kid's best friend and it's fair to say that the marketing guys here are a tight team of good friends, too," he says.

The marketing department is headed by Gill Seaton, who has overall responsibility for all offair marketing activity and the team always make sure she has plenty of work to do.

Brand manager Hamid Habib and marketing coordinator Cheryl Bailey are working closely with Butlins' Resorts to take Nickelodeon out of the TV and on the road again next year.

Over this past summer, Nickelodeon broadcast live from a Butlins' resort every weekday for four weeks, giving kids the chance to experience the brand first hand. It was such a success they're looking to make it bigger and better next year.

It is not only Nickelodeon that gets out there - Nick Jr Live toured the country earlier this year, as part of the Mother & Baby magazine shopping centre tour, with more than 25,000 people experiencing the show.

The event was overseen by marketing manager Rachel Lane and creative services executive Sally Wallwork. The pair also brokered a deal so that members of Tesco's Toddler Club receive Nick Jr activity packs with their regular magazine.

Senior marketing manager Vicki Shields and marketing coordinator Andy Whiting are responsible for the channel's marketing relationships with Sky, NTL and Telewest and brokering third-party commercial relationships with key suppliers.

One of their main tasks over the next 12 months is to help build the rising star that is SpongeBob SquarePants - apparently, you'll soon know all about SpongeBob! Emma Knott and consultancy Frank PR are responsible for consumer PR across the three channels, with consumer PR strategy and trade PR being overseen by senior PR manager Nick Southall.

The PR team was responsible for the launch of the Nicktoons TV Family in May this year. The coverage was phenomenal and, with the national press comparing the show to a UK version of The Simpsons, they even took calls from Dominos Pizza and Toyota enquiring about sponsoring the show.


Once the sun goes down there's plenty of trouble for the Nickelodeon marketing department to get into on the town.

Monthly dance night Mish Mash is promoted by Habib and any Nickelodeon parties or leaving dos see DJs Ginger Ninja (Knott) and Hamster Wheel Spinner (Habib) dropping killer tunes.

You might also find the team frequenting London's rockier establishments in Camden Town, watching up-and-coming London rockers Drugdealer Cheerleader, featuring Southall on drums! If it is just an everyday night out drinking, you'll find the team at a number of Soho drinking haunts.

Among them there's The Black Horse or the Eagle Bar in Rathbone Place and The Soho on Greek Street.

It's always messy when nights end up at the Arts Bar on Frith street - like the night Sally Wallwork hijacked one of Soho's rickshaws and not only persuaded the driver to take her home to Brixton, but also cycled some of the way herself!

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus


Blogging: how to make friends and influence people

Blogging: how to make friends and influence people

Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?

Haywards pickles launches £750k brand-building campaign with Metro

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

Jimmy Savile victims urged to claim compensation in new ad campaign

Jimmy Savile victims urged to claim compensation in new ad campaign

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.


Get news by email