John lewis: working closer with Waitrose
John Lewis Partnership is looking for an agency for its media business as it aligns itself more closely with supermarket sister chain Waitrose.
Full-service agency Burkitt DDB currently runs the John Lewis business, which spends in the region of £2m on advertising, while BrandConnection holds the Waitrose account and Ocado, its online delivery service, worth £8m.
Waitrose is overhauling its branding to highlight the association between itself and John Lewis and the two are working together on a recently launched retail concept - Waitrose Food and Home - which combines upmarket food retail with home products from John Lewis.
It has been speculated that the review of John Lewis's business will spark a wider review incorporating the Waitrose account.
Shifting its entire business into one agency would create cost efficiencies for John Lewis, which reported a £10m dip in pre-tax profits in its most recent financial results.John Lewis Partnership was not available for comment as Media Week went to press, but Waitrose said that merger plans were not imminent.