High-street retailer Next has moved the £4m media planning and buying account for its Directory business from incumbent Universal McCann Manchester to MediaVest Manchester.
Universal McCann Manchester had handled the media business for Next Directory since its inception in 1988.
The agency's last work for the brand was for its autumn/winter campaign.
A spokesperson at Next said: "We've been working with Universal McCann since the launch of the Directory and thought it was appropriate to give another agency a stab at the account."
Universal McCann managing director Andrew Thomas said: "Sadly, Next decided that all relationships have to come to an end at some point."
The Next spokesperson added that the media strategy Universal McCann Manchester had put in place for the brand had always worked well and that the company was not planning any major changes.