MediaVest takes £4m Next Directory planning business

MediaVest takes £4m Next Directory planning business

High-street retailer Next has moved the £4m media planning and buying account for its Directory business from incumbent Universal McCann Manchester to MediaVest Manchester.

Universal McCann Manchester had handled the media business for Next Directory since its inception in 1988.

The agency's last work for the brand was for its autumn/winter campaign.

A spokesperson at Next said: "We've been working with Universal McCann since the launch of the Directory and thought it was appropriate to give another agency a stab at the account."

Universal McCann managing director Andrew Thomas said: "Sadly, Next decided that all relationships have to come to an end at some point."

The Next spokesperson added that the media strategy Universal McCann Manchester had put in place for the brand had always worked well and that the company was not planning any major changes.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share
IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share

Get news by email