Festival Media, a firm targeting festival-goers via fence advertising, has secured Mars and Amex as its first brand advertisers.
The new independent media-owner will offer advertisers space on fences surrounding festival and music events including V2002 and the Reading and Leeds festivals.
Festival Media managing partner Emma Jenks says the medium offers advertisers a route to the youth market. She added: "Through the festivals we have access to one million 16 to 35-year-olds."Mars and Amex adverts have featured on fence surrounds at T in the Park and Oasis in Finsbury Park in July. It is likely the advertisers will be featuring at more festivals this summer.