Absolute launches travel mag

Absolute launches travel mag

A publisher backed by one of the most powerful travel trade bodies is hoping to exploit what it claims is a gap in the market by launching a new
consumer travel magazine.

Absolute Publishing's new title will hit the news-stands in October, promising to become the "definitive guide" for holidaymakers.

The ace up its sleeve, claims Absolute, is its relationship with the Association of British Travel Agents, for whom it already publishes an official magazine.

Group sales and marketing director Anthony Leyens said: "Travel companies are enhancing consuming marketing over trade and wish to focus towards the end user. After conducting detailed research, we feel there is a major gap in the market for a comprehensive consumer travel publication covering all sectors of the industry. As such, we are perfectly positioned to take full advantage of this as the official publishers of ABTA."

With the working title of the ABTA Holiday Guide, Absolute claims the magazine has received considerable interest from advertisers preparing to target next summer's travellers.

Leyens said the glossy, 300-plus page mag, priced £2.95, would include comprehensive advice and features on a range of holidays from bargain breaks to luxury getaways.

Although starting out as bi-annual, the publisher plans to turn the magazine, which has an initial print run of 80,000, into a monthly publication if it is a success.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email