Absolute launches travel mag

Absolute launches travel mag

A publisher backed by one of the most powerful travel trade bodies is hoping to exploit what it claims is a gap in the market by launching a new
consumer travel magazine.

Absolute Publishing's new title will hit the news-stands in October, promising to become the "definitive guide" for holidaymakers.

The ace up its sleeve, claims Absolute, is its relationship with the Association of British Travel Agents, for whom it already publishes an official magazine.

Group sales and marketing director Anthony Leyens said: "Travel companies are enhancing consuming marketing over trade and wish to focus towards the end user. After conducting detailed research, we feel there is a major gap in the market for a comprehensive consumer travel publication covering all sectors of the industry. As such, we are perfectly positioned to take full advantage of this as the official publishers of ABTA."

With the working title of the ABTA Holiday Guide, Absolute claims the magazine has received considerable interest from advertisers preparing to target next summer's travellers.

Leyens said the glossy, 300-plus page mag, priced £2.95, would include comprehensive advice and features on a range of holidays from bargain breaks to luxury getaways.

Although starting out as bi-annual, the publisher plans to turn the magazine, which has an initial print run of 80,000, into a monthly publication if it is a success.

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