Femfresh sponsors Real Sex & The City

Femfresh sponsors Real Sex & The City

BSkyB has signed a sponsorship deal with Femfresh for its  series Real Sex in the City.

The documentary, which follows the exploits of a group of girls living in New York whose lives mirror those of Sex & The City's characters, begins today (Thursday) on Sky One.

Carat was responsible for signing the deal, which ties the brand properties of Femfresh to its audience of young women.

A TV campaign on Channel 4 and Sky runs alongside the sponsorship credits.

Meanwhile, fruit juice Tropicana has signed a £200,000
deal with Sky One to sponsor its children's morning programming during the school holiday period.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email