BSkyB has signed a sponsorship deal with Femfresh for its series Real Sex in the City.
The documentary, which follows the exploits of a group of girls living in New York whose lives mirror those of Sex & The City's characters, begins today (Thursday) on Sky One.
Carat was responsible for signing the deal, which ties the brand properties of Femfresh to its audience of young women.
A TV campaign on Channel 4 and Sky runs alongside the sponsorship credits.Meanwhile, fruit juice Tropicana has signed a £200,000
deal with Sky One to sponsor its children's morning programming during the school holiday period.