Unity to work on Pilsner's planning

Unity to work on Pilsner's planning

Pilsner Urquell: building awareness

Pilsner Urquell International, a subsidiary of South African Breweries, has appointed Unity to work on its communications planning.

The appointment comes as the brand increases its marketing activities across the globe.

Unity is to work on connecting brands with consumers across  to Pilsner Urquell's international marketing.

Pilsner Urquell has interests in Africa, Central and Eastern Europe, Central America and Asia.

It is the world's third-largest brewer overall by volume, with 108 breweries in 24 countries.

It is understood the search for a UK media buying shop is on the cards.

Pilsner Urquell International marketing director Phil Plowman said: "We are looking to increase our presence in a number of premium beer markets.

"Unity's international experience will play a big part in helping us to achieve this aim."

Unity partner Hamish Kinniburgh said: "Pilsner Urquell International understands the  role channel planning plays in creating stronger connections with their consumers.

"The brand is strong in Eastern European countries, but it now wants to build brand awareness across the US."

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