Red Media in the pink with Jones win

Red Media in the pink with Jones win

Red Media has won the planning and buying account for high-street retailer Jones the Bootmaker following a three-way pitch.

The £500,000 ad spend will  focus on ads in lifestyle
magazines, targeting young professionals. The campaign is part of a rapid expansion plan, which has seen the retailer open a string of new stores.

Jones was bought from Prada last year by an independent consortium, which plans to develop the brand through retail units and its wholesale operation. 

Red Media joint managing director Tim Bullen said: "Red Media's understanding of premium-brand consumers is unrivalled. We have invested in research and talented people and it's great when that commitment is rewarded by an appointment like this.

"We will work with the Jones the Bootmaker in-house PR team and design agency to create a cohesive and well-targeted campaign."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share
JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share

Get news by email