Red Media has won the planning and buying account for high-street retailer Jones the Bootmaker following a three-way pitch.
The £500,000 ad spend will focus on ads in lifestyle
magazines, targeting young professionals. The campaign is part of a rapid expansion plan, which has seen the retailer open a string of new stores.
Jones was bought from Prada last year by an independent consortium, which plans to develop the brand through retail units and its wholesale operation.
Red Media joint managing director Tim Bullen said: "Red Media's understanding of premium-brand consumers is unrivalled. We have invested in research and talented people and it's great when that commitment is rewarded by an appointment like this."We will work with the Jones the Bootmaker in-house PR team and design agency to create a cohesive and well-targeted campaign."