Target NMI, the youth specialist media planning and buying arm of the full-service agency New Media Industries, has secured a raft of new business totalling £2m.
As well as retaining the media planning and buying for leading software client Acclaim Entertainment, the agency has also won the media task for DJ Paul Oakenfold's Perfecto Records.
Target fought off competition from Manning Gottlieb Media OMD and Optimedia in a three-way competitive pitch for the Acclaim business.
Target has also won the media accounts for film production companies Romulus Films and Merchant Ivory Films, as well as classical music label Naxos.
On behalf of Naxos, Target has launched a campaign to promote The Sven-Göran Eriksson Classical Collection, due to be released next week.
Target NMI managing director Rob Wilkerson said: "This
is our first project from Naxos and it's a privilege to have such a ground-breaking classical music company within our portfolio."