Universal McCann Manchester has picked up the media
planning and buying account for electrical retailer Miller Brothers following a three-way pitch.
Universal was up against incumbent Media Principles and an undisclosed London agency in a bid to secure the £2m business, which it will take on from April.
Miller Brothers is based in the North, but has 26 outlets spread across the UK. The strategy is still in the planning process, but it is believed that it will mainly involve press advertising.
Universal McCann Manchester joint media director Richard Aldiss said: "We already have an incredibly strong
heritage in terms of retail clients and Miller Brothers is another high profile client to add to that portfolio.
"This win strengthens our position in the marketplace."
Universal McCann Manchester has had a low profile since its management restructure last November, which saw the departure of managing director Mark Hodkinson.The northern agency is now run by channel director Andrew Thomas and joint media directors Aldiss and Mark James.