Marshalls sponsors UK Style?s gardening strand

Marshalls sponsors UK Style?s gardening strand

Marshalls, the garden product manufacturer, has signed a year-long sponsorship deal with the UKTV channel UK Style.

The deal signals the first TV work from the company, which is to sponsor the channel's Lunch In The Garden strand that airs in the early afternoon.

The six-figure deal will include two creative executions for Marshalls, produced by BBC Broadcast, which will run on programmes including Ground Force, Garden ER and Water Gardens.

The deal, brokered by IDS, will also include branding and content on the UK Style web site.

UK Style is one of one of UKTV's six channel brands. The company, which is a joint venture between Flextech and the BBC, recently launched its first branded ad campaign to raise awareness of all its channels, and is planning the launch of a seventh channel - Style Xtra - on the Freeview DTT platform early next year.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email