Wanadoo rebrand stalled as Freeserve launches new campaign

Freeserve is planning to launch a multi-million pound advertising campaign this boxing day despite speculation that the internet provider was set to be re-branded as Wanadoo, its parent company, in the new year.

It was tipped earlier this year that Wanadoo, the web arm of the France Telecom which bought the UK ISP from its original parent Dixons in 2000, would rebrand to Wanadoo in a campaign expected to cost the company £30 million.

The new end of year ad campaign for the UK ISP will stick to the existing Freeserve brand and promote the ISP's Anytime product.

Freeserve will invite web users to 'Join the Freedom Movement' at the cost of £6.99 for the first three months and £13.99 thereafter, and the creative for the campaign will continue along the lines of the dotcom's hippy theme.

Freeserve marketing director Keith Hawkins said: "With such a competitive price offer, a great product and a new TV ad we are confident that Freeserve is in a strong position going into one of the ISP sector's peak selling seasons."

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