BBC 7, the latest new digital radio station from the BBC launched this week, offering a mix of entertainment, drama and children's programming.
The station will draw on a range of archive programming, including Winnie The Pooh, Dr Who and The League of Gentleman.
The station will compete with listeners existing commercial speech stations such as Oneword and Talksport.
However, the BBC has insisted the station will aim to attract new listeners to speech-based radio.
BBC 7 editor Mary Kalemkerian said: "The range of content is so enormous that we expect listeners to dip in and dip out of the schedule as the fancy takes them.
"The underlying theme throughout the schedule is quality. BBC7 offers a treasure trove of treats for people who love good radio."
BBC7 is available on DAB digital radio and digital television as well as on line via www.bbc.co.uk/bbc7.The station completes the BBC's raft of new digital stations launched this year, including urban music station 1Xtra, Five Live Sports Extra and rock and pop service 6 Music.