Virgin: picked River Publishing for its understanding of the Virgin brand
River Publishing has won the contract to publish Virgin Trains' customer magazine, Hotline, from John Brown Citrus Publishing.
It won the magazine in a six-way pitch, which included John Brown Citrus, as well as Cedar and Mediamark.
The much-maligned rail operator wants the magazine to enhance customers' journey experience, as well as inform them about its new Voyager and Pendolino trains, which
feature at-seat audio systems, power points and walk-in shops.
Virgin Trains marketing services manager Natalie Fidler said: "We appointed River due to its innovative, creative and professional approach, and its understanding of the Virgin brand. We also felt its marketing capabilities added to its offer."
River produces Info, the in-flight entertainment guide for Virgin Atlantic Airways, and Dave magazine for Virgin Student.
Last month, River announced that it had won the contract to produce the new Sunday Times Travel magazine, due for launch in January.