River on track with Virgin Trains

River on track with Virgin Trains

Virgin: picked River Publishing for its understanding of the Virgin brand

River Publishing has won the contract to publish Virgin Trains' customer magazine, Hotline, from John Brown Citrus Publishing.

It won the magazine in a six-way pitch, which included John Brown Citrus, as well as Cedar and Mediamark.

The much-maligned rail operator wants the magazine to enhance customers' journey experience, as well as inform them about its new Voyager and Pendolino trains, which
feature at-seat audio systems, power points and walk-in shops.

Virgin Trains marketing services manager Natalie Fidler said: "We appointed River due to its innovative, creative and professional approach, and its understanding of the Virgin brand. We also felt its marketing capabilities added to its offer."

River produces Info, the in-flight entertainment guide for Virgin Atlantic Airways, and Dave magazine for Virgin Student.

Last month, River announced that it had won the contract to produce the new Sunday Times Travel magazine, due for launch in January.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Blogging: how to make friends and influence people

Blogging: how to make friends and influence people

Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?

Share
Haywards pickles launches £750k brand-building campaign with Metro

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

Share
Jimmy Savile victims urged to claim compensation in new ad campaign

Jimmy Savile victims urged to claim compensation in new ad campaign

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.

Share

Get news by email