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Beverage brand WKD has scaled new heights to scoop best media Christmas stunt so far, with John Ayling and Concord helping to install a festive twig of mistletoe on an 80ft by 60ft poster overlooking Newscastle's Tyne Bridge. Media Week won't try to compete, suffice to say we hope all our readers have a happy festive season and look forward to returning with our next magazine on January 10. In the meantime, you can keep up to date with all the latest news at www.mediaweek.co.uk.

The Media Research Group is to canvas the 800-plus delegates of this year's MRG Conference in Budapest to examine how the event should evolve, despite disputing criticism that it failed to address the main issues facing the media research industry.

BT is sponsoring the first ITV programming to go interactive on digital satellite, backing an interactive version of Who Wants to Be a Millionaire? on Sky Digital.

Sky One has unveiled its winter schedule, featuring specially commissioned shows including Sex On The Beach and a drama series called Mile High. The medical drama Scrubs (pictured) will return for its second series, as will Enterprise.

Hakuhodo, the Japanese advertising giant, has acquired a 49% stake in creative agency Mustoe Merriman Herring Levy, which handles advertising for clients including the Government, Penguin Books and Whitbread. Hakuhodo part-owns UK media agency Media By Design, which handles brands such as Suzuki and Asahi Beer.

Novapal, the set-top box technology company, is targeting digital television refuseniks this Christmas with the launch of an advertising campaign for its SetPal brand on terrestrial television.

Regional newspaper group Johnston Press has reported strong advertising growth in the second half of the year. Ad revenues were up 2.8% in the five months to November.

Emap is launching R magazine, a one-off title in the style of Q, celebrating 10 years of commercial radio. It will include insights into the medium from radio bosses and research from the RAB.

Rennie is renewing its sponsorship of ITV1's Christmas programming for the third year in a row, in a deal worth £1m.

The deadline has now passed for Media Week's prestigious 30 Under 30 competition, which aims to find the industry's best young talent. Thanks to all those who entered. An expert panel of judges has been assembled and judging takes place this week. The results will be announced in our January 10 issue.

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