MPG lands £6m ING Barings contract in two-way pitch

MPG lands £6m ING Barings contract in two-way pitch

Media Planning Group is tipped to have won the £6m UK media planning and buying account for ING Barings, the Dutch financial services company, in a two-way pitch.

And it is understood that the direct marketing agency All Response Media has been appointed to handle the DM side of the account.

MPG pitched against Optimedia for the business in a process run through the Advertising Agency Roster.

It is understood that the task for ING Barings includes the launch campaign for a consumer internet portal from the group, which is planning to launch a range of consumer products across the UK for the first time.

This is the bank's first branded foray on British soil, and it is not yet known what form the promotional initiatives from the brand will take.

ING, which refused to comment on the appointment, is a global company focused on corporate and institutional clients.  It has brought Barings in 1995.

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