Burrell effect boosts Mirror in ABCs

Local newspapers and magazines are the most popular media for marketing activity, according to a new report by Continental Research.

The Burrell effect gave the Daily Mirror a 2.5% sales boost during November, pushing its circulation to 2.14m, according to November's ABC report.

And its rivals suffered from its good fortune; The Sun was down almost two per cent across the month and the Daily Star lost 1.7% of its circulation.

But the Mirror is still showing signs of overall decline; its six-month sales average was four per cent down compared to last year.

And the Daily Star continues to outperform its rivals, with six-month sales up 17% to 731,182.

Its Sunday version is not proving such a hit, however; sales were down 4.19% to 499,912 during November.

The Sunday Times' added 3.15% to its circulation across the month, to 1.4m while the Independent on Sunday slipped four per cent to 219,095. 

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