Mindshare's UK chief executive Kelly Clarke has vowed to up the performance of the media agency and prove its critics wrong.
At a journalist briefing yesterday Clark, who took up the post six weeks ago, said that Mindshare would be "obsessed" with pleasing its current clients and showed that he is determined to prove wrong detractors who claim that the agency is under-performing.
"We will win more new business," said Clarke, and also promised that the agency, which just reached its fifth birthday, would aggressively invest in its people.
Clark was drafted in last month from his role as Asia pacific boss following the surprise departure of Mindshare UK's former chief executive Simon Rees. However, Clark is a regarded as a relative stranger to the UK media market and al eyes are on him to see whether Mindshare can deliver on its promises.