BSkyB's ex-new media chief John Swingewood has joined the Digital Interactive Television Group as a director.
Swingewood was in charge of Sky's loss-making interactive TV operation Open...before it was closed and its parts subsumed into Sky's main operations in May last year. The venture cost Sky over £40m and resulted in 300 job losses.
He has taken a stake in DITG, which develops interactive television applications for Discovery, Playjam and Disney TV and owns the interactive TV game Avago.
"Interactive television is still in its infancy and there are currently too many barriers to players wanting to launch services. My role will be to address those barriers head on," said Swingewood.
Swingewood will join chairman Peter Wilkinson at the company. Wilkinson is credited with being the architect behind one of the UK's leading ISPs Freeserve, and he sold another of his companies Sports Internet to Sky in 2000 for £310m.