U2 stunt from EMG is yesterday's news

U2 stunt from EMG is yesterday's news

There was me thinking that agencies submitted their media stunts to Media Week on the basis of originality.

It was a cheeky e-mail from a colleague at Target NMI
that drew my attention to Media Week's Media Stunt in your November 8 issue - a projection onto the Houses Of Parliament for U2.

Gazing up at my wall, I stared at a framed page of Media Stunt Of The Week, November 6, 1998, I found myself looking at an image of U2 being projected onto the Houses of Parliament.

Was I dreaming or had you rerun the picture of a stunt that we had thought of four years ago for the launch of the previous U2 Greatest Hits album executed by Target?

This was the first time an image had been scanned onto Parliament from the Thames - a stunt that saw me nearly being arrested as our laser looked rather similar to that of a mortar.

We also arranged for our visual to be scanned on
buildings around the UK and, believe it or not, we ran tactical press ads and a "surprise" national outdoor campaign.

Consumers are also aware of things that have been done before.

With our projection for U2, the album went storming in at number one, while second time around it debuts at
number two.

Does this say anything about how people need new ideas to stimulate them?

It's interesting to see how EMG - a media agency "committed to innovation" - is executing such an old-hat
 formula.

Lucy Barclay

Director

                                                                  Target NMI

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email