Ebookers cancels AOL deal

Ebookers.com has ended its £15 million advertising deal with AOL six months ahead of the agreed date because it failed to bring in sufficient revenue

Ebookers.com has ended its £15 million advertising deal with AOL six months ahead of the agreed date because it failed to bring in sufficient revenue.

The on and offline travel company signed up in February 2000 and Ebookers became the main AOL travel booker.

Ebookers has said it will now be heavily scaling down its internet advertising and concentrating on offline instead. Ebookers chief executive Dinesh Dhamija said the onine campaign had not worked and that offline costs were far cheaper. Announcing encouraging results, he said that Ebookers still hoped to be in profit by early 2002 at latest.   

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