Worming out the vet's practices

Worming out the vet's practices

The People's Vet: close fit with product

 Granada Enterprises has signed a £500,000 sponsorship deal with Drontal Worming Tablets to sponsor a second series of a TV veterinary programme.

The pharmaceutical giant Bayer is to sponsor a six-part series of The People's Vet, which is due to start airing on ITV on Monday, July 16.

The People's Vet is a fly-on-the-wall documentary focusing on a veterinary practice in Lewisham, south London.

The deal was negotiated by Mark Rosenegk at Granada Enterprises and Daliah Epstein at BBJ on behalf of Bayer.

Rosenegk, sponsorship executive at Granada Enterprises Commercial Ventures, said: "The fit between the programme and the product
couldn't be closer, this deal really exploits the value of sponsorship.

"The creative is very humorous and drives the message that your pet should be wormed regularly."

Commercial Breaks is producing the creative work which will be cartoon animated.

The credits will feature a 15-second clip at the beginning with five-second break bumpers and 10-seconds at the end of the show.

Daliah Epstein at BBJ said: "With such a niche product, TV has never really been a viable option for Drontal.

"However the synergy with The People's Vet represents a perfect opportunity for Bayer and Drontal to enter into previously unexplored territories offered via a sponsorship route."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email