Scottish Radio Holdings has announced the introduction of a new network programming initiative for its Scottish FM radio stations.
Announced as Guardian Media Group Radio launch its rival Real Radio Format in Scotland, the new Colours Mix Radio Show will be broadcast every Friday night across five SRH FM stations.
The deal with Colours was arranged through SIRS (SRH London sales team) after the launch of Colours show last year on Clyde 1.
SRH sponsorship and promotions director Dave Robson said: "This vehicle not only offers advertisers unique targeting via commercial radio but offers a genuine through the line branding experience.
"Energy drinks, alcohol, mobile phones, fashion and style brands can now reach clubbers across this unique media partnership with one negotiation here at SIRS for any period up to a year."