SRH fights Real rival with new programmes

SRH fights Real rival with new programmes

 Scottish Radio Holdings has announced the introduction of a new network programming initiative for its Scottish FM radio stations.

Announced as Guardian Media Group Radio launch its rival Real Radio Format in Scotland, the new Colours Mix Radio Show will be broadcast every Friday night across five SRH FM stations.

The deal with Colours was arranged through SIRS (SRH London sales team) after the launch of Colours show last year on Clyde 1.

SRH sponsorship and promotions director Dave Robson said: "This vehicle not only offers advertisers unique targeting via commercial radio but offers a genuine through the line branding experience.

"Energy drinks, alcohol, mobile phones, fashion and style brands can now reach clubbers across this unique media partnership with one negotiation here at SIRS for any period up to a year."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email