RAJAR plans new broadcast monitoring

RAJAR plans new broadcast monitoring

Radio Joint Audience Research Limited (RAJAR) has announced it is exploring the possibility of providing research on event-led listening data for interested stations.

As part of a series of improvements by RAJAR, this would enable stations broadcasting special events and programming to monitor the audience to each specific broadcast.

RAJAR have also announced plans to introduce meter testing to measure radio listening via different platforms such as analogue, DAB, digital satellite TV and internet.

The moves follows issues raised at the RAJAR conference held in Spring of the year.

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