Future of JBBC looks uncertain as it gets closer to MBS

Future of JBBC looks uncertain as it gets closer to MBS

Burton: MBS absorbing JBBC

Uncertainty surrounding the future of Jones Britton Breckon Company emerged this week.

The media agency, which was formed from a union of its three founders, is believed to be merging into MBS.

The group - formed by ex-CIA director Richard Britton, former Carat press director Nigel Breckon and ex-deputy chairman of MediaCom, Bill Jones - launched in July 1999, with strategic back-up from MBS.

Its offices are closing and staff are moving into MBS's offices amid rumours that the agency will be absorbed into the group, which is headed by Glen Burton.

Britton is believed to be taking on a new role heading a major piece of business within MBS and Breckon is expected to run JBBC's clients out of MBS.

On launch, the agency's brief was to target UK-only advertisers with budgets up to £10m, particularly focusing on large-sized high street retailers and manufacturers. But the goal had been sidelined by larger agencies' pursuit of global advertisers.

It went on to win media contracts for Wella subsidiary Cosmopolitan Cosmetics from Carat, financial services group Media Insurance Services and, more recently, the brief for morning-after pill, Levonelle.

Jones parted company with the agency in April to take up a new role at Grey Retail.

Breckon denied closure rumours, saying: "We are simply moving into MBS's offices.

"We share a lot of resources with them and it makes sense."

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