McAnena in charge as TV heads depart

McAnena in charge as TV heads depart

Fiona McAnena has been named the head of the merged Mediaedge:CIA, as two high-profile broadcast chiefs head for the exit.

McAnena is to become its chief executive in the UK and The Media Edge UK chief James Whitmore its managing director.

However, CIA's joint managing director and head of broadcast, Tim Neligan, is to leave the company, as is TME's head of broadcast, Edward Lloyd-Barnes.

Neligan, who was also a board director of CIA UK Holdings and head of trading in the UK, joined the agency in 1996. His clients included Wrigley's, GAP, and Nationwide.

Lloyd-Barnes joined The Media Edge in July, having previously been in charge of broadcast planning at MindShare, where he had worked since 1999.

He was a director and founder of IDK Media. At The Media Edge his clients included Colgate Palmolive, United International Pictures and Ericsson.

CIA boss McAnena's appointment comes after she was chosen by WPP's chief executive Sir Martin Sorrell to oversee the merger in the UK.

CIA's joint managing director Andy Martin becomes deputy managing director in the new structure.

McAnena said: "I'm pleased and proud to be leading this new agency, as it's going to make a difference in the market.

"The agency will be led by client and brand needs, delivered through media. Broadcast is a key expertise which will be fully integrated into the client-facing groups, where we have great strength in depth.

"This is a time of great change for the agency and a fresh start for all of us. Tim has served CIA well and we wish him all the best for the future."

She added: "I don't think there will be any other job losses following the merger."

Ian Anders, who has been Neligan's deputy at CIA for the past two years, will control TV trading.

The new global company is to be headed by Charles Courtier and Mainardo de Nardis, global chief executives of The Media Edge and CIA respectively.

It is still not known whether Tempus founder Chris Ingram will stay on after the merger.

Mediaedge:CIA is to be based at Paris Garden, home of CIA, rather than Greater London House in Camden which The Media Edge has been sharing with a number of its sister Y&R group companies.

McAnena said the agency is taking a new approach to developing communications strategy for its clients.

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