Agencies vie for AMP business

Media agencies are pitching for the £20m planning and buying business for Australian life insurance and financial services giant AMP.

AMP has 50% stake in Virgin Money

Media agencies are pitching for the £20m planning and buying business for Australian life insurance and financial services giant AMP.

Australia's largest life insurer AMP is planning a high profile brand campaign for early next year to promote the brand within the UK where 70% of its £100bn global assets are based.

Although The Media Edge has already pitched for the business, identities of the other agencies involved remains undisclosed.

The campaign activity is intended to raise awareness of the London Life, National Provident Institution (NPI) and Pearl Assurance brands following their rebranding with the prefix AMP earlier this year.

AMP, whose UK assets also include a 50% stake in Virgin Money, also approached creative agencies about its creative account several weeks ago.

AMP recently sold off its general insurance arm to Churchill in the UK and its stake in Virgin One to the Royal Bank of
Scotland this year.

Pearl has previously run TV ad campaigns and relationship marketing programmes whereas London Life and NPI have traditionally only advertised in the press.

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