Klondike takes Clarks' international strategy

Klondike takes Clarks' international strategy

 Klondike, the media and communication operation, launched by creative shop St Lukes last year, has secured the international planning brief for shoe company Clarks.

Klondike has been briefed to reinforce Clarks' position as a global brand and the shoe manufacturer is launching an international campaign next year.

Klondike will also handle media buying in Spain, Germany, Holland, Belgium and Luxembourg. Universal McCann Manchester handles buying and buying in the UK. Creative is handled by St Lukes.

Klondike founding partner James Burgess said: "Our task is to identify and reach those global affinity groups."

Clarks' international ad spend is expected to be £2.5m next year.

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