News in Brief

News in Brief

ITV1's This Morning has gone interactive. Viewers using ITV Digital boxes will be able to access background information on phone-ins, and medical issues discussed on the programme as well as helpline numbers. The show's broadcast sponsor Learndirect is also offering detailed information on its most popular educational courses through the service which was co-developed by Granada Broadband and Carlton Active. The deal was negotiated by Drum PHD and PHD IQ on behalf of Learndirect.

Online solutions provider DoubleClick has announced a major slump in revenue in third-quarter results. The company saw revenue slide by a massive 31% to $92.7m (£64.1m) compared to the same quarter last year, while gross profit for the quarter was $52.8m (£36.5m), a $25.2m (£17.4m) decrease compared to the same time last year. DoubleClick chief executive Kevin Ryan said the company had executed a diversification strategy, with direct marketing businesses now making up more than 40% of the company's profit.

Extreme Sports Channel is to launch its first UK TV and cinema advertising campaign next month. The ad features high-octane sports and will be shown on other cable or satellite channels.

Southampton Football Club's radio station, The Saint, has just signed a sponsorship deal with Posh Windows and Comservations which will allow fans to vote for their man of the match via their mobile phone. The arrangement allows fans to text their chosen player's shirt number, with the result announced at the end of the match.

Media Week would like to clarify that group commercial director at the National Magazine Company, Nadia Dawson, will not be leaving the company, but will shortly be going on maternity leave. On her return next year, she will take up another senior post at NatMags.

MediaCom has promoted Craig Lennon and Wayne Philbert to associate directors. The pair are not replacing anyone, but a MediaCom spokeswoman said the new titles recognized their contribution to the company.

451.com, the website devoted to technology, communications and media information, closed this week with the loss of 25 jobs. Launched
in April last year, the site had offices in the US and UK. The company was put into administration this week by majority shareholder Durlacher.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email