News in Brief

News in Brief

ITV1's This Morning has gone interactive. Viewers using ITV Digital boxes will be able to access background information on phone-ins, and medical issues discussed on the programme as well as helpline numbers. The show's broadcast sponsor Learndirect is also offering detailed information on its most popular educational courses through the service which was co-developed by Granada Broadband and Carlton Active. The deal was negotiated by Drum PHD and PHD IQ on behalf of Learndirect.

Online solutions provider DoubleClick has announced a major slump in revenue in third-quarter results. The company saw revenue slide by a massive 31% to $92.7m (£64.1m) compared to the same quarter last year, while gross profit for the quarter was $52.8m (£36.5m), a $25.2m (£17.4m) decrease compared to the same time last year. DoubleClick chief executive Kevin Ryan said the company had executed a diversification strategy, with direct marketing businesses now making up more than 40% of the company's profit.

Extreme Sports Channel is to launch its first UK TV and cinema advertising campaign next month. The ad features high-octane sports and will be shown on other cable or satellite channels.

Southampton Football Club's radio station, The Saint, has just signed a sponsorship deal with Posh Windows and Comservations which will allow fans to vote for their man of the match via their mobile phone. The arrangement allows fans to text their chosen player's shirt number, with the result announced at the end of the match.

Media Week would like to clarify that group commercial director at the National Magazine Company, Nadia Dawson, will not be leaving the company, but will shortly be going on maternity leave. On her return next year, she will take up another senior post at NatMags.

MediaCom has promoted Craig Lennon and Wayne Philbert to associate directors. The pair are not replacing anyone, but a MediaCom spokeswoman said the new titles recognized their contribution to the company.

451.com, the website devoted to technology, communications and media information, closed this week with the loss of 25 jobs. Launched
in April last year, the site had offices in the US and UK. The company was put into administration this week by majority shareholder Durlacher.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share
Absolute's Anthony Abbott becomes digital product director at Bauer Media

Absolute's Anthony Abbott becomes digital product director at Bauer Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.

Share
Blogging: how to make friends and influence people

Blogging: how to make friends and influence people

Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?

Share

Get news by email