MindShare wins KPMG global task

MindShare wins KPMG global task

MindShare has picked up the $90 million (£60m) global account for business consultancy company KPMG International.

The WPP shop picked up the business alongside sister agency J Walter Thompson, a worldwide campaign highlighting the company's assurance Tax, Financial Advisory and consulting services will launch in the autumn. Western International Media had previously handled some planning and buying for KPMG.

"The brand campaign's positioning in 2000-2001 will remain focused on knowledge and insight," said Tim Pearson, KPMG global managing partner for marketing and communications. "It will again emphasise KPMG's brand attributes - particularly in the fast-moving and complex e-business environment - of providing understandable and 'actionable' business advice to our clients."

KPMG launched its branding campaign in July 1998, using the umbrella tag line, "It's time for clarity."

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