The BBC has topped a national student poll as the company most would want to work for.
Pipping Virgin Group and PricewaterhouseCoopers to the post, the corporation topped the 50-strong league table in the survey conducted by international competence relations specialist Universum.
The list included blue chip employers like Merrill Lynch, Citibank and British Telecom, with media players represented by Reuters at 19 in the ranking, and News Corporation at 40.
Having said that, the top three industries preferred by the 2,550 final years students, were media and public relations, management consulting and financial services.
The number one career goal within three years for the majority of students is to balance their personal life and career.
“The division between career and private life is becoming more and more blurred,” Universum UK country manager Robert Gelmanovski said. “Balance to graduates seems to be as much a question of feeling at home at work. When asked what would help students achieve the balance, they stressed the importance of a pleasant atmosphere at work.”
Graduate training programmes, international career opportunities and secure employment are the three key characteristics the survey respondents found the most attractive if offered by an employer.
They also expect an average base starting salary of £1,474 per month, rising to an average of £2,768 within five years.
The top three activities students report as having the most positive influence upon their image of a company are work placements, on-campus presentations and a good reputation among university staff.
Universum also found that while 83% of respondents used the internet in their job searches, the majority felt companies were not using their websites to communicate effectively with them.